In ads, less is always more

We all know what good ads do: they say one thing, and they say it well.

Yet, many advertisers, in a bid to get the most bang for their buck, often try and fit as much into an ad as they can.

We all know it dilutes the message, and a few weeks ago a colleague passed on some research to support this…

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2 responses to “In ads, less is always more

  1. Hi Dustin,

    Do you have a link to the University of Alberta study?

    cheers

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