The power of music

At the moment, there’s a team seated a few desks over from me who are busy putting a TV ad together. They’re trying to decide on the music they’ll use (or create). Music should always be given the upmost consideration because it can make or break an ad. They don’t call it ‘the golden thread of film’ for nothing.

To illustrate this point to clients, I like to show them this ad from a few years back for Tourism Victoria…

Then, I show them the same ad, but where someone has put the music from Donnie Darko behind it…

I think you’ll see just how much of a role music plays in the mood and feeling of an ad.

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