Mark Fenske’s Nincompoop Forest

I recently came across a story that talked about Mark Fenske (at the time of writing, his site was offline) and his ‘Nincompoop Forest’.

Put simply, he talks about the importance of fighting for great ideas, and it goes like this:

For an idea to live, it must journey from the mind of its originator out into the ears of others, into the world.

To live, it must cross an area that is dangerous to the life of an idea… an area between the mind of an originator and the world where other people live who fight against ideas and try to kill them. This area, that challenges every ad idea the moment it is born, is called the Nincompoop Forest.

To find your way through the Nincompoop Forest, it takes heart, intelligence and determination.

There are many obstacles lying in wait. Some people fear big ideas, or are afraid to defend them, or don’t know how to explain or sell them.

Some people are afraid to buy big ideas because, by their nature, they have never been done before and can be scary. (It’s been said that if you’re not scared of an idea, it probably is not a big idea at all.)

You’ll have to save your idea from all the people who want to change the idea, “help” the idea, compromise the idea. They want to “make it better” or safer or less expensive or more comfortable.

All great ideas have to beware of the Nincompoop Forest.

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