In the movie, there’s a scene where a teenage boy, Lesra, is told ‘sometimes we don’t pick the books we read, they pick us’.
I think there’s a truth to that. Sometimes, ‘our antenna’ on a subject is raised and we seem to be more receptive of stories on a certain topic or issue.
And that brings me to two different pieces of communication that found their way into my day.
The first was a story about R/GA:
Then, a couple of hours later, this video from Cannes:
I’ll let you make the connection.