Making advertising into a factory

Recently an old memo came into my news feed (attached below).
It was written by the late, great David Abbott in 1994.
According to Creative Review, it’s genuine.

I think it’s amazing how, within 20 years, Abbott’s worst fears have now become common practise. And unfortunately, the work is lesser for it.

abbott1_0abbott2_0abbott3_0abbott4_0

 

 

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